yoursfreshly

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Founders Speak

Krishna Chaitanya

Hi I am Krishna Chaitanya, a.k.a. KC. Born and raised in an Iyengar family in Hyderabad, I was lucky enough to have spent my first 20 years in a colony where every third house belonged to either one of my aunts or mamas.

Every summer all the families came together to make multiple types of pickles, steam appadams (made out of rice, sabudana, etc),  different types of fryums, many types of muruku,  atleast 10 types of podis (gun powders) and all of them made in scale to ensure all the families had sufficient stock for at least the next 8-10 months. The best memory I have from all this is me along with my sister and other cousins helping my family in peeling the steamed appadam from the Badam leaf and drying it on a platform covered with a white cotton cloth and waiting for it to dry out and then fry it to taste it fresh!!! Such memories are precious.

Getting such fresh and “made with love” food has become a challenge these days and we are all getting used to the packaged food coming out of assembly lines. In fact for staple food such as Dosas, Cheelas and Idlis, getting the right quality of  ingredients is challenging and the process to make these is also not as easy as we think it is.A few who know the process, do not have enough time and for those who find time, find it difficult to make consistent batters as availability of the right raw materia and the know how of the exact process is a challenge.

To solve this problem the idea of Yours Freshly! kicked in. It all started from our home in Pune, when we introduced fresh Dosa/Idli Batters and Bisibelabath to our friends in apartment society during COVID. It became an instant  hit. We not only made the authentic rice and lentil batter, but also introduced and cracked the code for Ragi, Moong, Multi grain and millet based batters for Dosas, Cheelas, Idlis, Appe’s, Pesarattu and Vadas. The idea to create high quality authentic, fresh and healthy “Ready to Cook” products stemmed from the demand we received. The idea kept brewing through the years and here we are, with Yours Freshly. We have an interesting range of batters to start with and many more products brewing in the YF kitchen.

Sarthak Anand

Hi I am Sarthak Anand (a Punjabi) brought up in Assam and lived across India, Dubai, and the Philippines. I loved South Indian food particularly dosa/Idli since childhood. It became my comfort food during my engineering days in Bengaluru and is always the first option from a buffet spread. Although not a cook by any measure, I know the food on my plate from the good to the not-so-good.

I lived across India (all regions), Dubai and the Philippines leading Zomato’s businesses for 7 odd years. My passion for food and overall FnB space stems from all the interactions with restaurateurs.
My exposure for a few decades in my family business brings a plethora of experience in distribution. We are in the business of distribution of cooking utensils and durables which spans across seven states in the northeast of India. My family business is responsible for sales, C&F, transportation, and the challenges that come with a vast geographical area.

KC and my vision merged with the desire to create a brand of high quality, preservative-free, ready-to-cook food and take it to the length of the country with strong distribution. We will be adding products in the Ready to cook/eat category to provide a wholesome experience that compliments all the existing products.

Watch out for more from the YF kitchen.