The idea started in our own homes, when we kept reaching for chips but wished for something better. Snacks were either tasty but unhealthy, or healthy but boring. We thought — why can’t there be a middle ground?

That is when we went back to our roots. We grew up eating papads and millet-based foods made by our paatis and moms, and we knew there was magic in those recipes. So we decided to bring that same crunch and honesty into a modern snack with Ready-to-Eat papad range.

Snackadum was born out of this thought : crispy like chips, but made with millets, pulses, and grains you can actually feel good about. It is our way of keeping tradition alive, while giving today’s snack lovers something new to munch.